Exclusive reveals, supercar presentations and design talks: the Live Stage offers exhibitors a dedicated platform to unveil their latest creations and showcase their brand at the heart of Ultimate Supercar Garage.
Donkervoort sports car demonstration on stage in front of automotive show visitors.

Make your latest creations a highlight of Ultimate Supercar Garage

Take advantage of the Live Stage, at the heart of Ultimate Supercar Garage’s programme, to unveil your creations, showcase your expertise and share your vision of automotive design with a targeted audience. A specially designed setting to put your brand in the spotlight and generate exclusive content for your communications.

Create a standout moment for your brand

Boost your visibility, engage your audience, make a lasting impression


HIGH-IMPACT MEDIA EXPOSURE

  • Recorded live and available on Youtube for long—term exposure
  • Captures attention and elevates your presence
  • Drive highly qualified traffic to your stand
  • Leave a memorable impression on key audiences

A UNIQUE OPPORTUNITY IN PARIS

  • Unveil your supercar in a spectacular setting during Paris Car Week
  • Offer your clients, partners and buyers an exclusive presentation in the heart of Paris
  • Take the stage with a dedicated space provided by the organisers to bring a new dimension to your presentation

CONNECT WITH SUPERCAR ENTHUSIASTS

  • Benefit from an immersive format that puts your car and brand centre stage
  • Present your latest creations to an audience of up to 15,000 visitors per day during the public opening
  • Feature your team’s key figures : designer, engineer, ambassador, driver... and stand out in a highly competitive environment

PREMIUM CONTENT CREATION

  • Create dynamic video and photo content to support your event-related communications
  • Generate exclusive content to kick off your 2027 marketing campaigns with fresh visibility
  • Gain additional exposure through inclusion in the official show program

The brands that chose the Live Stage in 2026

logo Bugatti
Pagani-Logo
Logo Automobili Mignatta
Logo Eccentrica
Logo HWA
Maserati-Logo
alfa-romeo-logo
Logo Lotus
Logo Nardone
Logo RMG Group
Logo Donkervoort

Supercars & Design : shape your experience

Grey supercar unveiled on the Ultimate Supercar Garage stage in front of an audience of car enthusiasts.

01 — SUPERCARS 

Showcase your latest creation on stage. A dedicated presentation designed to reveal the lines, details and identity of your supercar, giving your latest model the spotlight it deserves.

02 — DESIGN IN MOTION

Take part in Design in Motion, our automotive design summit. Invite your Head of Design and team to share their vision, present their creative process and discuss your brand or the latest trends in automotive design through interviews, panel discussions and live sessions.
Three speakers discussing automotive topics on the Ultimate Supercar Garage stage.
Audio mixing console and technical equipment used to manage an automotive event.

03 — YOUR BESPOKE ACTIVATION

A product presentation, a conversation with a designer, an expert talk or a completely new concept, the Live Stage is designed to bring your ideas to life.

Tell us about your project and let’s create a format that best reflects your brand.

Please note that the live stage is a highly powerful promotional tool reserved to registered exhibitors and subject to prior approval and reservation.

Platform of World Premiere unveilings

Planning to unveil a new supercar, an exclusive edition or a bold new creation?

Nothing compares to the moment a new creation is revealed for the first time to an audience that truly understands and appreciates it. Ultimate Supercar Garage offers a dedicated stage and production setup to orchestrate your reveal in front of supercar enthusiasts, collectors and media. An opportunity to make your world premiere a highlight of Paris Car Week.

Red sports car unveiling in front of a crowd gathered around the stage.

A dedicated setup to support your reveal at every stage:

  • Dedicated audiovisual production
  • Strict confidentiality ahead of the reveal
  • Enhanced media exposure Integration into the event’s communication campaign
  • Personalised support Extended reach beyond the stage presentation


Make your next big reveal a highlight on the Ultimate Supercar Garage Live Stage.

Contact our team to discover the dedicated package for world premieres and give your reveal the visibility it deserves.

Ready to take the stage?

Would you like to learn more about the Live Stage or book your time slot?
Contact our team to arrange a meeting and receive dedicated support in preparing your presentation.

Contact us